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Chapter 6
Google Adwords
Google AdWords ads connect you with new customers at the precise moment when they're looking for your products or services. With Google AdWords you create your own ads, choose keywords to help Google match your ads to your audience and pay only when someone clicks on them. $5 can get you 100 customers. I find this to be the most powerful and easiest Adwords system online.
Signing Up With Google!
First thing you need to do is set up your account. Click Here to start now. You'll come to this screen. (see Fig1 below)
In step 1 from Fig1 above, I recommend clicking the "Sign-up demo" link to get a feel for what you will be doing. After you have watched the demo hit the "Click to begin" link, shown in step 2 from Fig1 above. You will see this screen. (see Fig2 below)
In Fig2 above, make sure you have the "English" language highlighted and also the "Global or nationwide" button clicked, then hit the "Save & Continue" button. You will see this screen. (Fig3 below)
In step 1 from Fig3 above, I recommend clicking on ALL Countries because you want to have a completely global market and this allows you ad to be viewed by the entire world. Above I added the following countries: U.S., U.K., Canada, Australia, Singapore, just to illustrate that you can specify countries if you want. In step 2 from Fig3 above, hit the "Add" link to add your countries.
In step 3 from Fig3 above, hit the "Save & Continue" button. You will see this screen. (Fig4 below)
In step 1 from Fig4 above, you need to name this "Ad Group". Name this something that pertains to the product or service you are promoting. Example: If you were promoting http://www.forexenterprise.com site you might call this Ad Group - "Home Business", "Work From Home", etc.
In step 2 from Fig4 above, enter the headline for this Ad. Examples for promoting http://www.forexenterprise.com site are:
· Network Marketing Revealed
· Don't Believe The Hype
· Earn What You're Worth
In step 3&4 from Fig4 above, enter the description for this Ad. Examples for promoting http://www.forexenterprise.com site are:
· Line 1: Earn $1,000/Day PT/FT!
Line 2: Start within 15 mins from now!
· Line 1: Your Not going to become a
Line 2: millionaire overnight... SORRY!
· Line 1: Take the First Step
Line 2: To Financial Freedom!
In step 5 from Fig4 above, enter the display URL. This is what the customer will see on the Ad. I recommend putting the actual URL of the site you are promoting. For instance, if you are promoting www.forexenterprise.com, you should put www.ForexEnterprise.com. This is just what the customer sees, not where they are taken when they hit the link.
In step 6 from Fig4 above, enter your hoplink for the site you are promoting. This is where the customer will be brought when they click your Ad. For instance, if you are promoting http://www.forexenterprise.com, you should put: http://shbsnt.1free.hop.clickbank.net
Remember to put your ClickBank nickname in where it says shbsnt.
In step 7 from Fig4 above, click the "Continue" button and you will see this screen. (Fig5 below)
Enter the keywords you want to bid on for this ad. If you are promoting this site, here are some keywords to get you started.
· internet jobs
· home jobs
· work at home jobs
· work at home employment
· home based business Canada
· home based business Australia
· Houston jobs
· Florida jobs
· Wisconsin jobs
· Michigan jobs
· (any state) jobs
· jobs in Canada
· jobs in Australia
· home business
· home business opportunity
· internet home business
· internet home based business
· work from home business
· online home business
· home business opportunity online
· work online
· work from home online
· part time jobs
· part time jobs for student
· part time jobs at home
· online jobs
· stay at home jobs
· stay at home business
· job opportunity
· online home based business
· make money online
· make money from home
· make money on the web
· make extra money
· make money with affiliate program
· affiliate internet marketing
· work from home
· online job
· computer job
· work at home employment
After you have entered the keywords you wish to use, click the "Save Keywords" link and you will see this screen. (see Fig6 below)
In step 1 from Fig6 above, enter $0.05 in the cost-per-click box (I suggest entering between .05 and .08, sometimes a cent or two can boost your ratings by a ton!).
In step 2 from Fig6 above, click the "Recalculate Estimates" link. In the Traffic Estimator box it will show you: How many clicks you should expect per day from each keyword, what the average cost-per-click will be, the amount each keyword will cost per day, and the average position of your Ad.
In step 3 from Fig6 above, you can click the "find alternatives" link next to any of your keywords and Google will give you keywords which are relevant to it. Click one of the "find alternatives" now. You will see this screen. (Fig7 below)
As you can see, they will give you many keywords which are close to the one you already have in. This is a great tool for finding great keywords. Check the box next to the keywords you want to add and hit the "Add these keywords" link. If you don't wish to add any of the keywords, just click the "Cancel" link.
In step 4 from Fig6 above, if you don't like one of the keywords or it doesn't look like it will bring much traffic, you can get rid of it by clicking the "delete" link to the right of it.
In step 5 from Fig6 above, after you have all the keywords you will use, click the "Save & Continue" link. You will see this screen. (Fig8 below)
Just click the "Continue to Step 3" link. You can add other Ad Groups later, if you wish. You will come to this screen. (Fig9 below)
In step 1 from Fig9 above, you need to enter your daily budget. This is the amount you wish to spend in one day. You can start with as little as $5 dollars. Once your account is depleted, you can ad more funds at your leisure. I recommend setting this anywhere between $20-$50 for now. You can always change this later. If you do not reach your daily budget google will not take away any left over money. It only charges you when the link is clicked. You also don't want to set your budget to low and have potential buyers not be able to purchase through your link because you have reached you budget. But if you want to start at $5, go right ahead.
In step 2 from Fig9 above, click the "Save & Continue" link. You will see this screen. (Fig10 below)
Fill in your information and click the "Create my AdWords account" link. You will be sent a confirmation email from Google with a link to their verification program. Click the link in the email and you will have to login with you Email address and your password. You will be ask to supply your billing information. Once your billing information is accepted, your ads will start running on Google immediately.
While you're in your account, take a look around and get a feel for the features they offer.
DO NOT SKIP! Read the next Paragraph Carefully! IF YOU DON'T Read Anything Else, Read THIS!
VERY IMPORTANT!!!!
Now the next thing I am going to tell you about your Adwords is VERY IMPORTANT! This information can help stop you from going bankrupt in your first few campaigns (I learned the hard way on this one). Once you get started with your campaigns there is a very crucial question that arises.
This question relates to the subject called Return-On-Investment or ROI in market speak. Return on investment means pretty much the way it sounds. You will be spending money in your campaigns for the sole purpose of making money back in return. The *KEY* factor in this is to make sure that what you are making out-weighs what you are spending. Simply put you want to make sure that you are making money on everything that you do. The point of the matter here is that you need to know when a product is working, and when it is not working. There is a well kept secret that I am going to share with you about this. It is incredibly simple but yet at the same time amazingly reliable.
First thing you need to do is keep a close eye on your campaigns during the first seven days (This is especially vital with Google Adwords). I cannot stress that point enough, make sure that you don't forget about your campaigns and just let them run (not yet anyways, you can do this when the product has proven itself) During this period your "clicks" (The amount of times someone clicks on your link) and your improv's (The amount of times your add has been displayed to surfers) will gradually grow. This is due to the fact that the longer and add runs on google, the more affiliate websites will receive it in their "adsense" (ads on partner sites) links.
The main question that here is how many clicks should I let my test campaigns run before I know that they are working or not? This answer has been a much debated one, but it has been decided through countless tests on my part (and many other internet marketers) that 300 Clicks is the magic number to make your decision. If you check your clickbank stats and the cost of advertising is greater than the amount you have made through your sales, then its time to drop that product and move on to another one. A good or average product should receive 1 sale in every 100 clicks. If your product is bordering on the line then it is left up to you to make a judgment call. You can try to tweak your keywords to make them more targeted or rewrite your add, but if you haven't made a clear profit by 600 clicks then it is definitely time to move on.
Here are some helpful Tutorials presented by Google:
Google Sign-up demo
Google Account Navigation
Google Bidding and Ranking
Google Keyword Matching Options
Google Optimization Tips
Understanding Conversion Tracking
Goto Chapter 7 >>
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