Now that you have decided what program/programs you want to promote, you have to take some time inspecting relevant keywords for that site/sites. This is an essential part of the affiliate process, which should NEVER be overlooked. These are the words prospective customers could use when searching for the Merchants products or services.

For instance, let's say you decide to promote an auto auction website. The first thing you want to do is read the website from start to finish, jotting down relevant words prospective customers could use when searching for that particular website. After reading the website you will probably come up with keywords such as this:

· Auto Auction
· Online Car Auction
· Repo Auction

After writing down some relevant terms from the website you will be promoting, you need to do some research and find many other relevant terms - 20 to 30 terms per site is a good starting point. The following tools will make finding relevant keywords a breeze!

1. Google AdWords Keyword Tool

Type in one or more keywords in this tool and Google will give you all the possible combinations of that keyword. This will help you find many more keywords pertaining to the ones you put in. (see Fig1 below)

2. Overture Keyword Assistant

Type a keyword in this tool and Overture will give you all the possible combinations of that keyword and how many times each word was searched last month. This is helpful in finding out how popular each term is at the present time. (see Fig2 below)

3. 7Search Keyword Suggestion Tool

Type a keyword in this tool and 7Search will give you all the possible combinations of that keyword, how many times each word was searched last month, and the bid amount. (see Fig3 below)

4. AdWord Equalizer

With the click of a button, Ad Word Equalizer lets you know what the hottest search terms are, what products are selling with each keyword, the cost-per-click across cheaper search engines, and much, much more. Click Here to see a preview.

Goto Chapter 6 >>